Executive Management

Juliann Larimer – Chair

Juliann Larimer joined Peak Technologies as President and CEO in April 2018, and was appointed to Chair as part of the Sole Source Capital board in July, 2021. Juliann was most recently Vice President and General Manager, Sales, North America, at Zebra Technologies. Prior to running North American sales at Zebra, she served as Vice President of Global Channels and Sales Operations at Motorola Solutions as well as Chief Marketing Officer and Senior Vice President at Zebra Technologies. Prior to Motorola, she held a variety of sales, marketing and business development roles at NCR, IBM, Accenture and Bridgestone Corporation. Juliann is an accomplished B2B technology executive, and has been recognized for her strong leadership in managing diverse teams and driving results in a matrixed environment. Juliann earned a Bachelor’s degree in Communications and Business from Vanderbilt University and holds a Master of Business Administration from Northwestern University Kellogg School of Management.

Tony Rivers – President & CEO

Tony joined Peak Technologies as part of the acquisition of Optical Phusion in April, 2021 and was appointed President and CEO of Peak Technologies in July, 2021. Tony was most recently President of Optical Phusion Inc.. Prior to his roles at Optical Phusion, Tony was a senior sales and business development leader for Motorola, Riverstone Networks, and Cabletron with diverse global experience in business management and operations.  Tony earned a Bachelor’s degree in Business Administration from Southern Maine University.

Michele Adams, CPA – Chief Financial Officer

Michele Adams joined PEAK Technologies in June, 2003 and currently holds the position of Chief Financial Officer where she is responsible for oversight of the global finance, accounting, treasury, business analytics and legal groups. Prior to joining Peak, Ms. Adams served as Assistant Controller at Trigen Energy in Baltimore, MD. Prior to that Ms. Adams held various finance and management related roles in the waste, hotel/hospitality and floor covering industries.

Ms. Adams holds a Bachelor’s degree in Information Systems Management with an Accounting certification from the University of Maryland in Baltimore County and is a licensed Certified Public Accountant in the state of Maryland. Ms. Adams has more than 20 years-experience in the finance and accounting areas and 15+ years in the mobility, supply chain enablement and lifecycle services industry.

Tim Wills – Chief Marketing Officer

Tim Wills joined PEAK Technologies in September, 1999 and currently holds the position of Chief Marketing Officer where he is responsible for the global go-to-market strategy development and execution. Mr. Wills was most recently General Manager, NA, & Senior Vice President where he was responsible for Corporate Strategy & Marketing, North American Sales, Peak Technologies Direct, and Manage Mobility. Prior to joining Peak, Mr. Wills served in various sales and marketing positions at Preston Company, a regional leader in the transportation and logistics industry, headquartered in Preston, MD.

Mr. Wills holds a Bachelor of Science in Marketing from the University of Maryland in College Park, MD and a Masters in Business Administration (MBA) from Loyola College in Baltimore, MD. Mr. Wills has more than 19 years of experience in the mobility, supply chain enablement and lifecycle services industry.

René Schrama

René Schrama – Managing Director, Peak Technologies UK

René Schrama joined Peak Technologies UK in November, 2020 as Director of Solutions & Innovation and currently holds the position of Managing Director, Peak Technologies UK, where he is responsible for managing the Peak Technologies international business and the company’s M-Netics retail software suite.  In his previous role as Director of Solutions & Innovation,  René helped shape Peak’s market-leading technology solutions working closely with  sales, marketing and solutions teams to support businesses across a broad variety of industry verticals including retail, hospitality, manufacturing, and transportation/logistics.

Prior to Peak Technologies UK, Mr. Schrama spent time in various sales, business development and executive leadership positions at Trinity Partners, Doddle, Polycom, Motorola Solutions, Symbol Technologies and Zetes.  Mr. Schrama has worked in the mobility, supply chain and retail omnichannel industries for over 20 years. Mr. Schrama holds a Bachelor’s degree in International Marketing Management from Hogeschool van Utrecht in The Netherlands.

Matthew Ploude

Matthew Ploude – Vice President, Technology & Engineering

Matthew Ploude joined the Peak Technologies senior leadership team in October, 2021, after serving as the Director of Engineering for Optical Phusion, Inc (OPI).  In his previous role, Mr. Ploude oversaw the engineering and services organization at OPI enabling retailers to speed the deployment of new technologies and improve customer engagement.  In his role as Vice President, Technology & Engineering for Peak Technologies, Mr. Ploude leads the global information technology organization in the rapidly evolving digital age for customers, employees, and partners. Mr. Ploude defines and leads technology vision, transformation, and data while ensuring reliable, accessible, and secure operations.  Mr. Ploude has engaged with some of the largest fortune 100 IT teams to help provide guidance for their strategic mobility projects, and was able to use his knowledge and expertise as a proving ground to enable some tangible and significant ROI for customers.  Matthew serves on multiple technology partner advisory councils, while also serving as an advisor to CIO’s and Retail strategy boards.

Mr. Ploude holds a Bachelor’s degree in Electrical Engineering from the University of Massachusetts. 

Billy Lawder - Senior Vice President, North America Operations

Billy Lawder joined Peak Technologies as SVP, North American Operations in April 2019. Billy was most recently Sr Director leading the mobile fueling (LTL) division for Mansfield Oil. Prior to joining Mansfield, Billy was the COO of On-Site Fuel Service and has held numerous leadership positions in finance, procurement, engineering, and operations at Anheuser-Busch, Home Depot, 3PD (now XPO Last Mile), and Simmons Bedding. He is an accomplished supply chain executive with years of experience building successful team and delivering big results.

Billy earned a Bachelor’s degree in Industrial Engineering from Ga Tech and a Master of Business Administration from Kennesaw State Coles College of Business. He holds both a Six Sigma Black belt and Project Management Professional (PMP) certifications.

Brad Tracy – Senior Vice President of Sales, North America

As SVP, North American Sales for Peak Technologies, Brad is accountable for leading a diverse team of sales professionals to service existing customers, acquire new client footprints and deliver on financial objectives.  As part of Peak Technologies Executive Leadership Team, responsibilities include strategy development, building alliances and cross functional collaboration with all business functions in the general management of the business.

Brad has 30+ years of B2B technology experience.  Brad’s career began with NCR in a series of progressively increasingly responsible roles.  Most recently, Brad worked as Global Retail Segment Manager for HP, leading industry strategy, business development, retail partner ecosystem development and industry marketing. Brad previously served on NRF’s Associate Member Council, the Board of Directors of the Retail Solutions Providers Association (RSPA) and as Vice Chairman of the National Retail Federation’s (NRF) Associate Member Advisory Board.

Brad holds a Bachelor of Science degree in Business Administration from the University of Oregon.